• Web Usability: key to user experience
  • Once a user has found your web site, its usability will determine its success. User surveys suggest that user-oriented design, and well organised content, scores over funky graphics and innovative design. There’s a link, too, with SEO… Read more...
  • In praise of Microsites
  • A microsite can used to complement a mother site, with a distinct character appropriate to its subject and audience. Among many other advantages are speed of rollout and the ability to give a discrete group control over character and content. Read more...
  • IE8 – Let’s Kill This Beast!
  • I came across today a web site dedicated to killing off Internet Explorer 8. My own experiences have taught me painfully why my first web design teacher referred to Internet Explorer as ‘the spawn of the devil’… Read more...
  • Responsive Web Design – what does it mean?
  • These days, web sites are accessed on a host of different devices, with a myriad of different screen sizes, resolutions, browsers and operating systems. From the very start of web design, there has been a need to ensure that sites […] Read more...
  • How should I measure my web site traffic?
  • Content is king for search engines, and well-structured navigation is high on user priorities. Regular analysis of a web site’s traffic can help maintain a well-structured, engaging site. But what metrics should we use? Read more...
  • Why WordPress?
  • I am unashamedly a fan of WordPress, an opensource blogging platform-turned-Content Management System, which sits at the heart of many our web sites. But “wait a minute”, I hear you say, “doesn’t ‘opensource’ mean free? How can something free be […] Read more...
  • Should social media form part of our web strategy?
  • It depends on what you are trying to achieve with your site, but for many sites, the answer is increasingly ‘YES’. Social media (mainly Facebook and Twitter for the purposes of this article) have become increasingly pervasive. Recently I read […] Read more...
  • To blog or not to blog
  • I am sure that we are all familiar with standalone blogs. Someone decides that they wish to express him- or herself on the Web, sets up a blog site and away they go. There are plenty of blogging tools and […] Read more...

SEO: Climb Online or Fly With The Dove?

SEO and effective web management are an essential ingredient of business success today. Dovedale Design offers a comprehensive web site management service. While business owners focus on building their business, they can be safe in the knowledge that we are managing and seeking to improve their web site and its position.

(This article was written partly to target search terms relating to SEO Company Climb Online. Within a day of publishing, it was on page 1 of Google for search term SEO Climb Online. A few days later, it had been bumped down to page 2, emphasising the challenge!)

www.bssteels.co.uk organic rankings on google.co.uk 22/12/2014
Source: Rank Tracker
CHAS accredited steel installer 1
connect plus tier 3 contractor 1
daily steel deliveries portsmouth 1
highway steel repairs 1
on call highway steel repairs 1
railway steel repairs 1
steel deliveries southern england 1
steel design services portsmouth 1
steel stockholders portsmouth 1
steel suppliers portsmouth 1
daily steel deliveries london 2
edm surveys portsmouth 2
edm surveys southern england 2
highway steelwork repairs 3
railway steelwork repairs 3
M25 steel repairs 3
steel deliveries portsmouth 3
steel fabricators portsmouth 3
CHAS accredited steel supplier 4
roger slade steel 4
architectural metalwork portsmouth 5
construction steel southern england 5
edm surveys hampshire 5
steel stockholding hampshire 5
steel deliveries hampshire 6
railway steelwork 7
railway steel services 8
steel for water infrastructure 8
steel stockholders hampshire 9
steel stockholders southern england 9
highway steelwork 10

Lord Sugar’s decision to back The Apprentice winner Mark Wright and his SEO start-up Climb Online with £250,000, gives some food for thought.

Social Media commentators were soon deriding Lord Sugar’s decision. The fact that domain names climbonline.co.uk and climbonline.com were already in use for climbing companies was a bad start!

The main question, however, was the proposed level of personal service to be offered to all comers, with an ad featuring a builder, a mechanic, and a dentist. This personal service was to be based on a thorough understanding of the business, and would feature initial visits from account managers to devise a marketing strategy, with as many as two review visits per month. An ‘entry-level’ fee at £400/month was quoted, and presumably a preferred fee level well north of that – £3,000 per month was mentioned.

Many questioned the viability of the service from two particular perspectives:

  • How many small to medium-sized businesses would be able to afford the entry-level fee for SEO services, with other aspects of the web site’s management presumably on top?
  • Will the SEO business find enough ‘consultants’ able fully to understand the business, combined with web and SEO skills, and really offer the time and personal service it claims?

On the latter, winner Mark Wright appeared to contradict himself, agreeing with Lord Sugar’s characterisation of his consultants as “a lot of torn-jean wearing, open-collared hooligans sitting by their computers all day…”

Thinking through these issues, at Dovedale Design we remain very comfortable with our service to business owners, and the results we can produce.

The table displays a selection of rankings for www.bssteels.co.uk with google.co.uk in December 2014. In addition to numerous leading locality-based search rankings, there are many successes for more generic terms – picked out in red. These are all organic search rankings – no Adwords.

These results are achieved by a process of structure, hard work and continuous evaluation of the site, its content and its rankings. Added to this is the insight from the extensive business and financial experience of our Managing Director, Robert Gibson. There is regular discussion with the business owner; every month a traffic and rankings report is prepared to check the overall health of the site, and to generate recommendations for improvements.

Importantly, though, we do not limit our services to SEO. We look to offer a package which genuinely allows the business owner to feel secure in the knowledge that their web presence is in good hands.

Interested? Please contact us to discuss how we can help your business.